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I recently did some testing with my Facebook Fan Page and ended up with some curious results. I’ll explain….
Stay with me here.
As a musician and recording artist, I try to stay active in the social media.
I have my Instagram…
I have my Youtube channel…
I have Twitter (which I’m not super at)…
And lastly, I have my Facebook Fan Page.
Testing Out Facebook’s New Implementations
I will tell you that for the past several years, my FB fan page has been my primary social media that I’ve focused on. All of the others have been secondary.
I use my FB page to make big announcements. I use it to share updates, photos, music videos, and news about new music and more.
I have almost 13,000 followers on just my FB page alone and I have worked hard for those. I have never paid for fake followers from random countries to follow my page, and I would say I have a high percentage of retention on my page and it continues to grow everyday.
However, about a month ago, I started noticing that it felt like nobody was seeing my posts. I would get a handful of likes on a post, and it would tell me that only less than 100 out of my 13K followers saw it.
I thought that was kind of strange.
I started wondering “Ok…so did I just all of a sudden become totally lame, or is nobody seeing my posts?”
I started asking other friends who also had Pages if they were seeing the same thing. Some were, and some weren’t.
It wasn’t a joke. I started looking into my FB Insights. As you can below, my “average” post reach was only reaching between 960 – 1345 of my 13,000 fans. This was a CONSIDERABLE drop from my insights from 2014.
Unless I PAID to boost a post, which you can see…is why the dark orange is spiked so much higher than my organic reach.
And then I came across this article that FB released towards the end of 2014. It announced that starting in 2015, they would gradually start making it so businesses with pages on FB would reach less and less of their audience. This was in part due to a poll that FB sent around last year asking people how they can improve their experience with FB and the biggest feedback they got was that people wanted to see “less promotional content from pages”.
So to make a long story short, what this means for people like me who use Facebook to reach their fans – is basically that if I post a photo of a cat, more people will see that than if I post an announcement about my new album.
My music-related posts are literally being blocked from most of my fans being able to see them.
I decided to put this theory to a test, and for the past 3 weeks I have been posting different sorts of posts to see what interaction from my fans they received.
Here are the results…
1. I posted about my newest Vlog on my Youtube channel. Only 221 people saw the post, and 3 people liked it.
2. I decided to try posting it again, but this time not saying anything about the vlog, or anything that sounded “promotional”. Just “Happy Monday” and the link. 297 people saw the post, and 6 people liked it.
3. So then I decided to post something that had nothing to do with my music, but what would be considered “personal”. I posted a photo of my son’s bookmark he made in 1st grade on Valentine’s Day. 4,538 people saw the post, and 49 people liked it.
4. I tried links alone, with no text…
5. I posted text only with no images, with a question/poll…
If posted something about my Valentine’s date…
Or a video about my baby playing the piano…
MORE people saw those posts than the ones that actually had anything to do with my music.
And when I actually posted news about upcoming concerts, which by the way I haven’t done a concert in 2 years and it is possibly THE most asked question I get. “When are you going to perform?”. I get emails daily about this, messages, comments and tweets with this question.
So when I FINALLY make an announcement about the fact I am going to be doing some concerts pretty soon…
1,108 people saw the post (out of my 13K fans), and 72 people liked it. Most of the people who commented are ones who have indicated they wanted to receive “notifications” of whenever I post to FB.
What does this mean?
Don’t get me wrong. I do like Facebook, and I use it often and am SO grateful for the marketing tool it’s been to me to interact with my fans. However, the fact of the matter is that Facebook can no longer be the future for business and/or people like me with pages to stay connected with their fans. UNLESS I want to PAY to boost a post…
And who can really afford to pay $60 – $200 per post every time just to let the people who liked our pages in the first place see our posts?
In fact, I am paying Facebook right now $200 to BOOST the post on my FB just so that you, my fans, will see this important blog post and why you should sign up for my newsletter if you want to stay connected with news about my music. And do you want to know what is sad? $200 only reaches about 4,000 of my fans (if I set the “boost” to ONLY target my fans and no one else).
Going forward, I plan to continue to post to FB, Twitter, IG, and Youtube. BUT if you are a follower and you actually want to see those posts? I highly HIGHLY suggest that you sign up for my newsletter. In fact I am ASKING you to sign up. I only plan to send one out once a month at most. And for those who are already subscribed and wondering why you haven’t received any, it’s because I haven’t sent one out in 2 years. It’s my goal to now focus on the newsletter as my primary way to reach fans.
Sign up for my newsletter
It will then take you to this page, where you can enter your email address. VOILA! You’re done!
You can also select to “Get Notifications” whenever I post to FB, but still, it is not as effective as receiving my newsletter in your inbox.
This is how I will stay connected with my true fans – the ones who really do want to know when I release a new album, or a new music video. THANK YOU all for your support, it means the world to me.