My FB Page Testing and Why You Should Sign Up For My Newsletter

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announcements regarding my music, please sign up for my Newsletter here

I recently did some testing with my Facebook Fan Page and ended up with some curious results.  I’ll explain….

Stay with me here.

As a musician and recording artist, I try to stay active in the social media.

I have my Instagram


I have my Youtube channel

FB Youtube

I have Twitter (which I’m not super at)…

FB Twitter

And lastly, I have my Facebook Fan Page.

fB page

Testing Out Facebook’s New Implementations

I will tell you that for the past several years, my FB fan page has been my primary social media that I’ve focused on.  All of the others have been secondary.

I use my FB page to make big announcements. I use it to share updates, photos, music videos, and news about new music and more.

I have almost 13,000 followers on just my FB page alone and I have worked hard for those.  I have never paid for fake followers from random countries to follow my page, and I would say I have a high percentage of retention on my page and it continues to grow everyday.

However, about a month ago, I started noticing that it felt like nobody was seeing my posts.  I would get a handful of likes on a post, and it would tell me that only less than 100 out of my 13K followers saw it.

I thought that was kind of strange.

I started wondering “Ok…so did I just all of a sudden become totally lame, or is nobody seeing my posts?”

I started asking other friends who also had Pages if they were seeing the same thing.  Some were, and some weren’t.

It wasn’t a joke. I started looking into my FB Insights. As you can below, my “average” post reach was only reaching between 960 – 1345 of my 13,000 fans. This was a CONSIDERABLE drop from my insights from 2014.

FB Interactions average

Unless I PAID to boost a post, which you can see…is why the dark orange is spiked so much higher than my organic reach.

FB Interactions

And then I came across this article that FB released towards the end of 2014.  It announced that starting in 2015, they would gradually start making it so businesses with pages on FB would reach less and less of their audience.  This was in part due to a poll that FB sent around last year asking people how they can improve their experience with FB and the biggest feedback they got was that people wanted to see “less promotional content from pages”.

So to make a long story short, what this means for people like me who use Facebook to reach their fans – is basically that if I post a photo of a cat, more people will see that than if I post an announcement about my new album.

My music-related posts are literally being blocked from most of my fans being able to see them.

I decided to put this theory to a test, and for the past 3 weeks I have been posting different sorts of posts to see what interaction from my fans they received.

Here are the results…

1.  I posted about my newest Vlog on my Youtube channel.  Only 221 people saw the post, and 3 people liked it.

FB new vlog 2

2.  I decided to try posting it again, but this time not saying anything about the vlog, or anything that sounded “promotional”.  Just “Happy Monday” and the link.  297 people saw the post, and 6 people liked it.

FB new vlog 3

3.  So then I decided to post something that had nothing to do with my music, but what would be considered “personal”.  I posted a photo of my son’s bookmark he made in 1st grade on Valentine’s Day. 4,538 people saw the post, and 49 people liked it.

FB kid pic

4.  I tried links alone, with no text…

FB link alone music video

5.  I posted text only with no images, with a question/poll…

FB testing can you see this

And still…

If posted something about my Valentine’s date…

FB valentines

Or a video about my baby playing the piano…

FB video of baby

MORE people saw those posts than the ones that actually had anything to do with my music.

And when I actually posted news about upcoming concerts, which by the way I haven’t done a concert in 2 years and it is possibly THE most asked question I get. “When are you going to perform?”.  I get emails daily about this, messages, comments and tweets with this question.

So when I FINALLY make an announcement about the fact I am going to be doing some concerts pretty soon…

FB concert announcement

1,108 people saw the post (out of my 13K fans), and 72 people liked it.  Most of the people who commented are ones who have indicated they wanted to receive “notifications” of whenever I post to FB.

What does this mean?

Don’t get me wrong.  I do like Facebook, and I use it often and am SO grateful for the marketing tool it’s been to me to interact with my fans. However, the fact of the matter is that Facebook can no longer be the future for business and/or people like me with pages to stay connected with their fans. UNLESS I want to PAY to boost a post…

FB nominate paid post

And who can really afford to pay $60 – $200 per post every time just to let the people who liked our pages in the first place see our posts?

In fact, I am paying Facebook right now $200 to BOOST the post on my FB just so that you, my fans, will see this important blog post and why you should sign up for my newsletter if you want to stay connected with news about my music. And do you want to know what is sad?  $200 only reaches about 4,000 of my fans (if I set the “boost” to ONLY target my fans and no one else).

Going forward, I plan to continue to post to FB, Twitter, IG, and Youtube.  BUT if you are a follower and you actually want to see those posts?  I highly HIGHLY suggest that you sign up for my newsletter. In fact I am ASKING you to sign up. I only plan to send one out once a month at most.  And for those who are already subscribed and wondering why you haven’t received any, it’s because I haven’t sent one out in 2 years. It’s my goal to now focus on the newsletter as my primary way to reach fans.


Sign up for my newsletter

If you go to my website, you will see down in the righthand corner a link where you can subscribe to my newsletter.

FB newsletter

It will then take you to this page, where you can enter your email address.  VOILA! You’re done!

FB n ewsletter signup

You can also select to “Get Notifications” whenever I post to FB, but still, it is not as effective as receiving my newsletter in your inbox.

FB notif

This is how I will stay connected with my true fans – the ones who really do want to know when I release a new album, or a new music video.  THANK YOU all for your support, it means the world to me.

– Jennifer

Being Happy for Your Friends’ Happiness

20150206_183709I just returned from Grammy weekend in Los Angeles!

Will (my husband), and I flew down with the purpose of supporting our dear friends, Ricky Kej, and Wouter Kellerman as they were nominated for a Grammy Award.

And guess what? THEY WON!

It was very exciting, and I couldn’t be more thrilled for them!  I have known Ricky for a couple of years, and Wouter for the past year.  Early last year, Ricky and his wife spent a few days in Seattle and I showed them around and we had so much fun.  And Wouter is so incredibly nice and has a 100 watt smile all of the time!  I can honestly say that these two gentlemen are a couple of the most genuine people I’ve met, and they do music for all the right reasons.

I am beyond happy for them!


Aside from this amazing weekend, I wanted to talk about success and happiness.  It’s something that we all want.  We ALL desire happiness in various shapes or form.

But there is this thing, especially now days with social media, where if we see a friend have a little bit of success – whether they got a job raise, or lost 50 pounds, or sold a million copies of their new book – we sometimes feel bad about ourselves.


This has been on my mind so much lately – so many instances recently where I’ve seen people hate on others for their good fortune.

I read this article last week that was featured on the Huffington Post entitled “When Her Good News Makes You Feel Bad“.


I think comparison and competition exist partly because we believe that there is a scarcity of good things in the universe. And that belief makes us kind of small and scared and unable to feel true joy for others or peace for ourselves.”
(Read more in the article).


I will admit, that there have been times in my own music career, when I’ve seen other similar artists get millions of youtube views, or sell a lot more albums than me, or maybe they are just a heckuva lot more famous than myself…and there is a part of me that has momentarily felt bad for myself.

On the flipside, I have even had friends unfriend me before, or not talk to me – and at a later time I come to find out that it was because I was doing well in my music and they weren’t, or that my life was going so much better than their’s and they just couldn’t take seeing the positive status updates.  At one point, a friend sent me a personal message telling me that the reason she had backed away from our friendship was because I was always posting about things going well in my life, and it made her feel bad about her’s.

Everyone has their good days and their bad.  But we are all different, and we all certainly do not have the same talents.  While I might be good at music, I can tell you that I am not very good at crafty things.  But instead of dwelling on the fact that I will probably never sew my kids’ Halloween costumes or have a Pinterest home, I remind myself that I can appreciate others who are gifted at those things and concentrate on the things that I am good at.

And above all, HERE’S the thing, everyone:

When you finally understand that there is NOT some cosmic rule that the universe or God makes about how much good fortune there is to go around – and that just because someone else has something good happen to them does NOT mean there is now less of it available…you will find yourself in a place where you can truly and genuinely be happy.

You will be happy for yourself.

You will be happy for your friends (and I mean GENUINELY happy).

You will find hope for yourself.

And you will find a whole lot more love in your heart and see the world differently.

And if you see your friend talking about something wonderful that happened for them?  Be happy for them, and then you get out there and work hard for yourself too and just know that it IS possible for you as well.

– Jennifer


Exciting News – Music Career Update, New Album, and More…

I feel like I have so much I’ve been wanting to share with you all, but I haven’t been able to.

That is until today.


For those who don’t know very much about me, I am a pianist, violinist, and composer and I have 3 albums released of my own compositions and arrangements. I was classically trained from the time I was 5 years old, graduated from BYU-I (piano pedigogy), I’ve performed with symphonies, soloed on concertos, and competed in piano competitions.

MacDowell Concerto 2002  1186258_10151574329411689_801381861_n  fixstillshot4 

However, about 10 years ago I discovered that I could compose and my music career hasn’t been the same since. It was then that I felt like I truly finally found my place in music.

945226_10151398598136689_1004522952_nIn that space of time, I have been composing, independently releasing my own albums, and working extremely hard in my music career. I have been lucky enough to have won and been nominated for multiple awards, been featured in movie soundtracks, TV shows, and commercials.

Tens of thousands of music lovers have created Pandora and Spotify radio stations for my music. I have sold out on physical albums, and my digital downloaders have grown tremendously. I have put out two official music videos and my Youtube channel has over a half million views. I have walked red carpets, performed for thousands of people, and met so many absolutely wonderful friends.


During these last 10 years as my career as taken off, you may or may not know that I also have given birth to three beautiful children, and have had the biggest cheerleader in my husband when it comes to my music.

They are my everything – the reason I get up every day, the reason I try to be a better person, and the joy in my life.

This summer has been one of many roadtrips, talking about dreams, our future plans and more.  

The biggest news is that we’ve DECIDED TO MAKE MY MUSIC CAREER THE MAIN FOCUS.

CAM05529Any of you parents out there can appreciate how hard it is to be a parent, how much time and effort it takes and the exhaustion it brings you.  But it is also one of the most rewarding, joyful, and loving things you will ever experience.  

Since having our 3rd baby in March of this year, I have definitely felt so blessed and felt so much joy – but at the same time I felt the stress of trying to juggle everything – and have often felt like giving up on my music would be the only option. Between the exhausting days and nights, I have only had a few rare short moments to practice the piano, and definitely no feelings of inspiration to write or compose.

This has been a long time in coming, but as of a few days ago, my husband gave his 2 week notice at his job at Microsoft; a job that he has worked endless hours at, requires his master’s degree and experience – and he is giving it up so that he can provide me with more time and flexibility to work on my music. He believes in my talents that much!

 426686_4511638989557_1652727677_n willandjen

And so it is a BIG deal that we are taking this step. It is not something we take lightly, and we have prayed about this and there are just so many little things that have happened to lead us to this point – and we know it is the right thing. It will enable both my husband and I to spend more time together with our children, and as a family. We will set our own schedules, he will take on more parenting responsibilities, I will take on more music, and be able to have the time and means to put out more music, and at a faster pace than in the past. And Will will also be working closely with me in my career on finance, marketing, promotions, videography, and more.

I feel SO SO SO happy and lucky that Will has faith in me and my music and that it is important enough that we will put all of our efforts into it!  

With this decision, we will also be selling our home here in the Seattle area and moving to the WA peninsula near the beach – so that we can live in a place where I feel I will receive the most daily inspiration to write new music.  It will be a bit more remote, but our children will enjoy the wide open spaces and the feel of a small town near the ocean. We hope to have all of this in place by Spring 2015.


We are beyond thrilled to take this leap of faith and see where it takes us.  I will keep you all updated along the journey as we work towards this next step in my music career and in our family!


bd6feee2551d54067d996ea86b992798It is with with great excitement that I announce that I am starting work on a CHRISTMAS ALBUM, that I hope to have finished and released by late Fall of 2015 – just in time for the holidays next year.

Many of you have been asking for a Christmas album from me for the last few years, and my heart just wasn’t in it. BUT NOW IT IS! I am SO ready to write Christmas music this year!  I’m excited to work once again with the amazingly talented Glen Gabriel on this project.  To have an album finished within only 1 year will be a first for me (the last album took 4 years), but again, that is the goal with my family’s new focus – to allow me more time for music.  So wish me luck and send me lots of creative vibes as I work on receiving ideas and inspiration for this special music!


I have one other album project I will be working on in between projects – the music will be very epic and cinematic, much like Illumination but hopefully even better.  More live instrumentation, more collaborations, and more music videos.

Thanks for all of your continued love and support!  I wouldn’t be able to do what I’m doing with my music without you guys – so thank you from the bottom of my heart.

– Jennifer