As a composer/recording artist with four albums released and a growing music career, I am immersed daily in a global community of musicians that contains everything from amateurs to seasoned professionals. I get to see a lot of really amazing stuff, some things that are maybe not-so amazing, and everything in between.
Before doing what I do now though, I performed in the world of Classical music (violin and piano) for about 20 years before discovering I wanted to have my own voice and compose my own music. I’m now 10 years into my composing/recording career, and I only recently started finally feeling like I’m starting to get it – you know – this thing called the music business.
And while I know I’m definitely far from learning everything I still need to learn, I wanted to share with you what I HAVE learned thus far.
I’ve actually been wanting to write this blog post for quite some time – as I’ve jotted down thoughts in a journal regarding this subject. But here it is…
10 Things You Can Do To Be a Better Artist.
Know that you will never be able to please 100% of the people, but you can be 100% true to yourself.
Truth. Even if you get those tens upon tens of thousands of Facebook or Instagram fans, or millions of YouTube views on our videos and you start to feel like you are hot stuff and the best at what you do – you still won’t please everyone. Even if you write what you feel is possibly THE most beautiful song and produced to perfection, there may still be someone out there who will disagree and give you that aggravating thumbs down, or rude comment.
I used to let this get under my skin when it would happen. But you know what? This is life. Everyone has a choice of what type of food they love, what style of clothing they prefer, and what music they listen to. They are going to love what they love. And YOU…you just need to have confidence in yourself and what you are putting out there and remain true to your own creative vision.
I really like the saying “You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.”
Don’t put too much thought into “Likes” or “Dislikes” on social media.
There was a time when I used to check my number of Facebook likes almost daily. I would also pay attention if my number of Instagram followers went down after a particular post that I made.
“Oh man, I just lost some followers probably because I did a mommy post about my baby and they are only here to follow my music.”
I would say this to myself – because HELLO – I wanted to retain followers and goshdarnitt I wanted people to like me. I became overly concerned about what I posted until one day I realized I shouldn’t have to worry about whether or not they liked me. What other people thought of me was none of my business.
You can’t worry about what others think. You just have to be you.
Now I rarely have a clue how many followers I have. It’s exhausting try to care about it.
First of all, do YOU unfollow people that are no longer relevant to your current interests? Yes, of course you do. And do you do it because you dislike the person or you think they suck? No. I mean, not usually. It’s personal, right? It’s not really about them, but it’s more about whatever it is you are into right now and what you want to see in your social media feed. So don’t take it personal when someone unfollows you. It’s not about you.
And as for Facebook? Pshsh. Don’t even get me started. With how you have to pay to boost posts for your current fans to even see anything you post anyway, and how people can pay for fake likes and so forth…I don’t see the relevancy on number of likes anymore.
Be a real human.
I don’t have too much to say about this other than – don’t be someone who just pushes your music on people like a used car salesman. Be a real human being with your fans.
In all reality, people nowadays really just yearn to know about you and what you do outside of music, behind the scenes. This doesn’t mean you have to disclose your inner soul, but just be real. Don’t try to be perfect. Allow people to know that you are human, that you too wake up with messy hair, you have bad days, and you eat fast food.
One of my fans once told me that the biggest reason she followed her favorite artists on social media was not to find out about the latest music news or listen to links to their music, but to find out what they were doing outside of music. The whole reason she was their fan in the first place was because she already knew and loved their music. That was a given. But she wanted to know them as a human being.
I always tell myself that if I ever get to a point where I think I’m pretty awesome and better than others, then I need to check myself.
Don’t ever think you are better than someone, or that you have it all figured out. Even if you have won multiple awards or have X number of albums out, you still have things to learn.
And be humble with your fans too, btw.
Make your own dreams come true. Don’t wait for someone else to do it for you.
I feel like there are so many artists out there who are waiting for some big record executive to discover them, offer them the deal of a lifetime so that they can go on to make lots of money and be super famous.
Look, it just doesn’t happen that way. And if it does happen, it is very VERY rare that, especially in 2016. Do you want to know why?
First off – competition. For every one of you, there are thousands more out there who are also trying to land a record contract or who are waiting for that bigtime producer to notice them. So not only do you need to be talented, but you have to be EXTREMELY multi-talented, beautiful, young, and unique. And you need to have quality demos that basically sound like a finished product (which they will then take and completely change it to sound like something else).
Second, the need for artists to have a record label in order to be successful is becoming more and more of a thing of the past. It’s 2016! Look at violinist Lindsey Stirling.
She is a successful self-made millionaire with record labels offering her contracts left and right, but she turns them all down. Why? Because she has built such a huge system of fan support that they stand behind her and continue to help her have success – she doesn’t need a label. And it goes without saying that with her huge success, aside from her talent and originality, one of the reasons labels want her so badly is because they see how successful she is and they want a part of that (with dollar signs in their eyes). But I love how she continues to defy all odds and show the world that she is a force to be reckoned with.
And P.S. with more and more artists becoming successful independents, the need for record labels continue to decline and many are not as financially affluent as they once were – thus making the number of new artists they sign fewer and fewer.
I truly TRULY believe that you can do anything you put your mind to. You have to think outside of the box sometimes, but it is entirely possible. If you have a dream, YOU can make it happen. You just have to work hard. And you need to ASK.
Do you want to perform with an orchestra but you don’t know how?
Do you want to record a music video but don’t have the money, do crowd funding?
People want to see you succeed.
My first album was produced on a really crappy keyboard with basic software. I did all my own artwork, promotion, and everything. The only thing I hired out was 2 soloists, and my mixing/mastering engineer.
My most recent album was recorded with a real orchestra, and a choir at one of the most prestigious recording cathedrals in the country and mixed and mastered with a Grammy award winning engineer, and my debut concert was at Benaroya Hall with full symphony and choir. All because I ASKED.
And do you want to know what?
That first album, despite it’s humble beginnings, is what got me onto Pandora, which then led thousands of listeners to discover me. I now have over 40 million unique listeners on Pandora (and it pays the mortgage.)
Do invest in quality artwork and photos.
You know how they say to never judge a book by it’s cover?
Well that doesn’t apply to music albums.
Your album cover will totally be judged as it is the first thing someone sees when they are introduced to your CD. And if you have really bad artwork or amateur looking photos, then they are going to assume that your music is really bad and amateur too.
I’m super picky when it comes to this, and my biggest thing is fonts. Even just the font you choose can make your cover look professional or amateur.
Photography? Hire someone. It’s worth it, I promise.
If you want people to take you seriously, you need to have some professional looking photos. Put down the smart phone, and don’t try to manipulate that one photo that your friend took of you from 10 years ago to look like an album cover.
(From my 3rd album – “Illumination”)
From my 4th album “Winter Symphony”
Make sure you have high-resolution photos. Be sure the coloring is correct – you don’t want your face to be shadowed or colors to be weird (unless of course you are going for a shadowed face). Also keep in mind that nowadays, most people will be viewing your album cover as a tiny thumbnail on iTunes or Amazon because most people buy digitally. How does your album cover look as a 100×100 pixel picture? Does it stand out? Does it make sense?
And last of all, get opinions! Ask people that you know and trust will give you their honest opinion. It’s better to have your cover reviewed by someone then to go to print and realize you ended up with this:
Keep up the maintenance practicing.
I am SO guilty of not doing this. I am either in full blown performance practicing mode for concerts or not practicing at all. And then opportunities will come to me while I’m on a “break” and will sometimes miss those opportunities because I’m not up to speed on my music.
I get it. Life is busy. I’m a mom of 3 little ones and so I don’t always practice every day. But DO do maintenance practicing, even just to keep your most popular songs in your fingers (or voice).
Do make contracts and agreements with people you work with.
I actually have really fond memories from my first album where I knew everyone that was helping me with it – we were friends – and most of them were just doing it for free to help out. I was so grateful and I loved the feeling of trust between everyone. We did not do any agreements or anything, because honestly at the time it never even crossed my mind.
But 10 years later, as my career has progressed, I’m learning how essential it is to have these agreements set in place before starting a project.
I have had several experiences where I worked with people where we never made a formal agreement or a contract and then later on something came up where it seemed we weren’t clear on an issue, or another situation where perhaps one person didn’t feel that they were compensated enough.
The people you work with want to be protected, but you also need to protect yourself. It goes both way and is mutually beneficial.
And read and consider everything before you sign an agreement too. I tend to be the type where I just want to trust everyone and I think “everything is going to be just fine!”. Because ALL projects start out blissful. But I’ve done projects where I agreed to an amount, and then as it turned out it ended up taking 100 more hours to complete than I thought it would and I didn’t put anything into my contract about being compensated for extra hours or a bajillion extra editing sessions – so by the time I finished the project I felt like I actually went into debt for it instead of being paid – haha.
And to be completely honest, I still reeeeeeally dread the “money conversation”. Part of me wishes that I could always just have that friendly nice working environment that I did like on my first album – where everything was bliss, no problems arose, and we were all friends. But even sometimes working with friends, misunderstandings happen and it can be so awkward. So having the “money conversation” needs to happen and so does a written agreement. And trust me it’s so much better to have this all done upfront so you’re not left in the dark later on. I’m speaking from experience on this one – where I’ve been on both sides of the table. I’ve been the person that someone was upset at, and I’ve also been the person who felt like I worked way more than what I was being paid for.
Don’t vent on social media.
In case you haven’t learned already, being present on social media is a must on every artist’s to-do list. The better you can become at it, the better you will be able to be present out there to people who love your music and will prospectively come to love your music.
So DO be present on social media.
But for heaven’s sake do NOT vent, publicly bash, gossip, or belittle someone on social media. There will probably be times when you get frustrated with a project, or maybe someone you are working with – but tweeting about it only makes you look like a jerk, and it will also ruin relationships. Keep your head and your cool, and be professional.
I know an artist who had a bad experience filming a music video and while that person stayed 100% classy, the person they worked with went onto twitter and posted a tweet that was extremely derogatory towards this artist. I’m not sure if this person didn’t think that the tweets would be seen or what, but the artist cancelled the video and it was never finished and obviously those two will never work together again. Not to mention the person who put out the tweets got a bad rep as being volatile and rude, which probably ruined some possible prospective projects for them as well.
Unless you plan to vent about something that could have a positive outcome – i.e. a cause you believe in, or something silly that will make people laugh but is of little consequence – just. don’t. type. it. Period. Put the phone down and walk away from the computer and vent to your best friend in person instead.
Thank your fans.
Please do remember to let your fans and the people closest to you that support you know how much you are grateful for them. A little “Thank you” goes a long ways. Without them, you would probably be performing to an empty room so make sure you let them know that you value them and their presence.
And besides, people who support the arts are just basically some of the coolest people I know. 😉